Acknowledging and accepting your Art Market. Seems like a heady subject for me, but one that has made quite a difference in my approach to my photography and also my peace of mind.
As artists, we all hope that everyone will love our work. We cling to the hope that our images (our art) will be accepted, purchased, and cherished for many years to come. This is where the difficult decision to acknowledge and accept your market can be the difference between enjoyment, and fulfillment, or frustration with your art.
Let me make an attempt to explain my message here. I used to do art fairs and was creating lovely landscape images, and the usual highly accepted subjects. I did quite well. I also would create some carefully composed still life images that would also generate glowing remarks, and attention from the folks visiting my booth. They did not, however, generate the sales numbers of the landscapes, seascapes and such.
I found myself creating images that I felt would sell rather than what I really was driven to create. I’ll explain that a bit further. In my mind, the still life images were special to me in that you don’t just walk up on them. You must create a concept, gather the elements for the image, and use your skills and abilities to and capture it. You must then blend the concept, and capture, into the art of processing, and then choose the best way to present the final image. Don’t get me wrong, these steps are also critical to any landscape, nature, or any other style image, but even more critical in composing a still life. The still life’s are the images that gave me the most satisfaction to create. They are created solely from my imagination and directly from my mind.
So how does all of this fit in with the title of this post? Well, for quite a while I was frustrated in the lower sales totals for the still life’s. Were they not as good as the landscapes and blazing sunsets? Long story short, I finally realized that this was absolutely not the case. The fact is that the market for this type of work is much smaller than the landscape, sunset shots. Fewer folks are going to hang this type of image on their walls. Once I acknowledged that, and accepted it, the frustration was gone.
In full disclosure, I am retired and do not depend on image sales to make a living. I show in galleries and a few other selected venues. The still life’s shown here are a couple of my latest efforts using techniques that I have honed along the way. They will not be in high demand to grace the walls of Americas homes. They do generate some nice comments in the galleries and several prints have sold. Bottom line is I’m having a ball and fully accept just where my market is, and more importantly, what its size is.
Have you taken a hard look at where your market is? Is it where you want to go? Are you content with what you’re doing? No matter what medium you work in, If you’re happy, I’ll bet the answer to all those questions is yes.
Thanks for reading this far, I’d love to hear your thoughts.
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Take care and always be creative